Meanwhile, in Utrecht...

Not sure why this makes me smile so much, but it does. I absolutely love the cover that De Fontein have produced for the Dutch version of Eye Contact. I had heard there might be some advertising done to promote it but, not spending a lot of time in the Netherlands, I didn't think I'd get to see any examples. So it made my day when this popped up on Twitter.

Photographed by Ester van Lierop, this is one of the ad screens featuring the Oogcontact campaign. It's a really striking image, and it even animates - blinking eyes - just to give you that delicious sense of eeriness.

If I was free this weekend, I'd be tempted to jump on a plane and come over for a closer look. As it is, huge thanks to everyone involved. I couldn't ask for a more stylish promotion.