Friday 9 January 2009

Toblerone Cappucino

Why did people in this country fail to embrace the great combination that was Kenco Cappio with Toblerone?

The convenience of an instant coffee drink, elevated out of mediocrity by the addition of numerous triangular chocolate chunks, should have enjoyed massive success. Released across Europe as "Cappuccino Specials", the makers added second variety, employing chunks of Milka chocolate in place of the Toblerone. Both proved epic...

...but not here. No, it seems we would rather cling to the misery of Tesco Instant Cappuccino (or, in areas of extreme deprivation, Nescafe "Italian"* Cappuccino) than that magnificent Toblerone infusion.

Before long, the product was gone, its shelf-space occupied by the sort of powdered-beverage-substitutes more suited to war-time rationing than 21st century consumerism. The unthinkable had occurred.

How did we let this happen? How many more great tastes must fall by the wayside? And did we learn nothing from the loss of Chocolate Pretzels?

They say that people get the politicians they deserve - I fear the same may be true of coffee products and, if it is, what a terrible indictment this is.
* we must hope that Italians never learn of the terrible wrongs done in their name

1 comment:

  1. I'm sure the world is a better place for the removal of a Faux Cappuccino drink... We can solve world issues... one instant coffee drink at a time...

    Actually I'm surprised that the European Bureaucrats haven't stopped them from marketing the drink under the name Cappuccino... :)

    Chocolate pretzels though...